Articles
What the tools cost, what they actually produce, and how to pick one without buying a subscription to find out.
Category
Text to video generators, and the four different things they mean by it
Paste the same paragraph into four “text to video” tools and you get a presenter reading it, a stock montage, six seconds of dreamlike footage, and a diagram. Only one of them is what you meant.
Read it· 13 September 2026 · 10 min
Corporate
Corporate explainer videos: what to make internally, and what to buy
Four different videos get filed under one budget line, and the tool that is right for compliance training is the wrong one for the homepage. Which is which, and what each costs.
Read it· 13 September 2026 · 9 min
Styles
Explainer video styles, and which one your product actually needs
Whiteboard dated badly, 3D costs what a car costs, and character animation sells a story rather than a product. Five styles, what each is really for, and the price of each.
Read it· 13 September 2026 · 9 min
Examples
The best explainer videos, and the specific thing each one gets right
Dollar Shave Club, Dropbox, Slack, PooPourri and eleven more — not a gallery, but the single structural decision in each one that you can copy on any budget.
Read it· 13 September 2026 · 8 min
Alternatives
Synthesia alternatives, grouped by why you are leaving
HeyGen if you want it cheaper, Colossyan if it is training, and if you never needed a presenter at all — a different category entirely. Prices from each vendor’s own page.
Read it· 10 September 2026 · 8 min
Playbook
SaaS explainer videos: the five you actually need
Homepage hero, feature explainers, onboarding, sales walkthrough, ad cutdowns — five different jobs, five different lengths, and only one of them justifies an agency.
Read it· 10 September 2026 · 9 min
Pricing
What an explainer video costs — agency, freelancer, software, or yourself
Squideo put one 30-second brief to 100 agencies and 45 answered — £296 to £20,000 for the same video. Every published price we could verify, plus the section on when an agency is worth it.
Read it· 10 September 2026 · 11 min
Comparison
Explainer video software compared: what each one costs, and what it actually makes
Eleven tools that all say “explainer video” and mean four different products. Every price taken from the vendor's own page, plus the arithmetic that says what one video actually costs you.
Read it· 6 September 2026 · 12 min
Or skip the reading
Describe a video, or paste a URL, and watch one come together. $3 for the first, no subscription.